This flexibility allows operators to serve multiple passenger segments with a single vehicle
and avoid costly reconfiguration. It is especially valuable for markets such as overnight
scheduled services, sports leagues, and entertainment tours – segments where passenger
comfort and privacy are critical. Already in service across the U.S. through Napaway and its
network of operators, Butterfly proves how its engineering expertise turns flexible design into
measurable value for passengers and operators alike. 
“Busworld is the perfect stage to debut Butterfly in Europe,” said Lars Rinne, CEO of Butterfly
Seating. “With one seat offering three modes, operators gain the flexibility to run daytime
routes, overnight sleeper services, or VIP charters with the same vehicle. That adaptability
unlocks premium passenger comfort and privacy, while at the same time strengthening
utilization and margins. And as Europe looks for practical ways to decarbonize long-distance
travel, Butterfly provides a hardware solution that supports profitability and sustainability in
equal measure.”
One Vehicle, Multiple Markets
Instead of committing to fixed layouts or costly static configurations, Butterfly enables
operators to adapt interiors between trips and scale premium offerings as needed.
Three Modes in One Seat: Transforms from two reclining seats into a private lounge or a
2-metre lie-flat bed in under 10 seconds – enabling operators to run daytime, overnight
sleeper, and premium charter services with the same coach.
Lie-Flat Comfort: Spacious 2-metre bed with up to 40-inch hip width offers 30% more
lateral space than traditional coach bunks, delivering lie-flat luxury comparable to
business-class air travel.
Passenger-Ready by Design: Privacy screens, personal storage, charging ports, and
refined finishes create a sleep-ready environment that supports brand differentiation and
passenger satisfaction.
Experience Butterfly at Busworld Europe
Butterfly will exhibit at Busworld Europe for the first time in 2025, showcasing the Coach
Sleeper Seat in Hall 11, Booth 1220. Media and attendees are invited to see the seat in action,
test the quick transformation themselves, and speak with CEO Lars Rinne about Butterfly’s
European launch and product innovation.
