BUSWORLD ACADEMY GLOBAL WEBINAR SERIES: Coach Industry Comeback! Digital Strategies & Success Stories

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Digital strategies and market approaches were the focus of the attention. The insights and testimonials were brought by high level representatives of bus and coach operators, digital service providers and consulting agencies from all over the globe. The presentations are linked to the customer journey, indicating on which aspect in this process the company or service is contributing.

John Boughton, Commercial Director @ National Express Coach in the UK – “In 13 days, we were reduced from a national network to zero-services. We took the opportunity to rebuild the network in our own vision. Data drove all our decisions.”

Max-Alexander Borreck, Principal Transportation @ Oliver Wyman Consultants in Germany focussed on “Dynamic Pricing” a concept already well applied in airline ticketing and hotel reservations. – “The coach sector has lessons to learn from aviation, rail and accommodation management if it comes to increasing revenues and balancing the occupation rate and the ticket price.”

Joel Cárdenas, Digital Transformation Project Manager @ Mobility ADO, Mexico – “During lockdown we at ADO Mobility changed the front end of our e-commerce platform, based on the research via design thinking and the creation of personas of our clients.”

Barak Sas, Head of International Expansion @ Zeelo, UK – “Zeelo,focussing on the communting of essential employees, pivoted to Corona-safe services for the benefit of riders and business. This allowed us to expanded our business in the UK and North America”

Marc Hofmann, CEO at Checkmybus.com, a global platform for information on bus services -“The reaction of coach companies during this Corona crisis should focus on surviving this period, but more importantly prepare for the economic recession that is to follow and for the prevention and consequences of the climate change”.
DON’T MISS PART 2 ! 16/09/2020 | Global webinar
In this second part we promise interesting research on the impact and opportunities of intermodal transport offers, more insights on how to expand bus business via offers of last mile services, and last but not least there will be more stories about successfully building up demand in these special times!

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