Messe Frankfurt Middle East launches global logistics showcase in Dubai

The new global logistics showcase will spotlight the future of supply chain, transportation, mobility, warehousing and material handling on a global scale

The show was announced to complement Automechanika Dubai’s 20th-anniversary celebrations and provide synergy with the automotive industry when it launches in December 2024

Messe Frankfurt Middle East, a subsidiary of one of the world’s largest and most renowned trade fair and exhibition organisers, has launched a new logistics show which will take place from the 10 – 12 December 2024 at the Dubai World Trade Centre and is designed to drive the global logistics sector forward.

Ted Bloom, Managing Director, Messe Frankfurt Middle East, said: “We are acutely aware of the ever-evolving landscape of logistics as it adapts to lessons learned from the pandemic and strives for greater efficiency, resilience, and sustainability. The show will unite the leading minds, innovators and biggest sector operators in an exciting new forum to help shape the sector’s future.

“The Middle East and Africa region’s logistics sector is dynamic and evolving, driven by infrastructure development, trade growth, technological advancements, and changing consumer behaviour. These developments make the region increasingly important in global logistics and supply chain networks – and we aim to underpin that importance through this new addition to our Middle East offering.”

The three-day show will cover the key issues in this ever-changing sector, mindful that logistics providers must adapt to new challenges and opportunities to remain competitive, efficient and sustainable in a rapidly changing global economy. The show will provide a rare chance for key industry players to meet and help shape the sector’s future.

Delegates will also have the chance to hear from sustainability and green logistics experts as environmental concerns drive a shift toward greener logistics practices.

“There are so many issues in the sector, so we expect a lively conference stream, backed by sector innovators revealing ground-breaking products and services at the exhibition,” added Bloom.

Talent and workforce challenges will be another hot topic, especially filling roles in technology, data analytics and automation, as will the growing complexity of regulation, cross-border trade, environmental compliance, new post-pandemic safety protocols and contactless operations.

As collaboration among logistics providers and shippers is growing – including sharing resources, optimising routes, and even collaborative warehousing to improve efficiency – the new launch will be the perfect platform for networking and forming new joint ventures.

“Dubai stands at the crossroads of innovation, collaboration, and growth in the logistics sector. Hosting such a world-class exhibition in Dubai is beneficial for the sector and essential to propel the industry forward. We look forward to the global community converging in Dubai to share, learn and drive the future of logistics,” concluded Bloom.

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