Stellantis Caravan Salon Düsseldorf: four brands for family leisure time
The Stellantis booth at the German show covers 500 m2 in Hall 16 (D42) and, as in the 2022 edition, is a multibrand display including Citroën, Fiat Professional, Opel and Peugeot. This implies the renewal of a promise, based on precise and strategic communication guidelines that reflect the positioning as a “family for families”.
A family of products expanded two years ago as a result of the merger between the FCA and PSA Groups, offering the opportunity to extend and complement the line-up.
With four distinct brands, Stellantis can now meet every need of families that use RV and visit the Salon to discover the latest trends and news in a constantly expanding market, even thanks to a greater professional flexibility given by new broadly adopted smart-work habits and to the appeal of taking vacations in single-family households, in quieter locations, and in contact with nature.
Hence the decision to mount a powerfully inspirational stand, recalling the emotive values of freedom, independence and taste for discovery.
The predominance of green, recalling the closeness to the natural environment to be explored, is enriched with the photos of fascinating places and happy moments of family life, some of them directly collected by the customers themselves and exhibited in a diashow on a screen which looks like a picture frame.
As well as at RV final customers, Stellantis is also showing its broad new range of products to the recreational vehicles manufacturers – demonstrating to offer the widest possible range of models and sizes intended for the market and for the road.
Besides base vehicles display, the highlight of this year is reserved for Citroën with the Type Holidays. Derived from the Citroën SpaceTourer, Type Holidays offers all the comfort and clever features of the best camper vans, including a pop-up roof, a bench seat that converts into a bed, a kitchenette and a fold-down table.
The Fiat Professional brand is present with a Ducato Van L4H2 in Artense Grey, representing some of the most frequently chosen configurations and options. Among many contents, the displayed vehicle has a 9-speed automatic transmission, full LED lights, radio nav with 10″ touchscreen. Within the most advanced ADAS and safety features, the displayed Ducato is equipped with Adaptive cruise control, Intelligent speed assist, Drowsy driver detection, Full Brake Control, Lane Control, Rain and Dusk Sensor, Traffic Sign & High Beam Recognition, Blind spot assist & rear cross path detection.
Peugeot is showing a Boxer ChassisCab L4 in white with 165hp and various optional extras such as leather steering wheel, tire pressure sensors and radio remote control on the steering wheel.
The Opel Vivaro L2 as N1-homologation is delivered in contrast to the normal version without rails on the floor and 2nd and 3rd row bench and thus serves as an ideal basis for the expansion as a camper in the compact van class. The 8-speed automatic transmission vehicle with 180 hp convinces with extensive standard equipment such as heated seats, automatic air conditioning, 7’’ touch screen radio DAB and rear parking sensors.
Stellantis is taking this broadened and refreshed line-up to confirm its brands’ leadership in the RV sector, considered a strategic field both now and in the future, as emphasized in the “Dare Forward 2030” strategic plan presented in March 2022.
Not only does this plan focus on the acknowledgment from the market with regard to products and volumes, it also deals with customer care and satisfaction. All four brands in the family – each marked by their own distinct character – are working to develop specific services that can both proactively anticipate future market requirements, and closely follow up customers’ needs when it comes to after sales and customer care.