As Metallica gears up to thrill fans across Europe, IVECO is ready to support the tour through eco-friendly transport solutions, trucker engagement initiatives and projects for giving back to the local communities. The tour will stop in nine European cities from May to July: Munich, Milan, Vienna, Helsinki, Copenhagen, Oslo, Clisson, Warsaw and Madrid. The partnership was unveiled in November 2023 during the launch of IVECO’s renewed 2024 full range of vehicles, with the official product launch video featuring the song “It’s Electric” as performed by Metallica.
SUSTAINABLE FLEET LOGISTICS
Ground transport for the European leg of the Metallica M72 Tour will be enhanced with an IVECO multienergy fleet to support the band in reducing its environmental impact as it moves its equipment and production gear between venues. The convoy will include 10 IVECO S-Way heavy-duty Liquefied Natural Gas (LNG) vehicles and 4 IVECO S-Way trucks powered by renewable diesel. The use of these low-carbon fuels that are available today at scale will contribute to reducing the CO2 emission impact of the Tour on the road.
Additional logistics support will be provided by a complementary convoy of 2 electric IVECO S-eWay vehicles (the first electric-born heavy-duty truck fully manufactured by IVECO), 2 IVECO S-Way LNG trucks and 1 IVECO S-Way truck powered by renewable diesel. An IVECO S-eWay Fuel Cell Electric Vehicle will join the fleet in Spain for the final dates of the tour. The IVECO fleet for Metallica is fully connected and remotely monitored 24/7 through the brand’s Customer Uptime Centre.
For the refuelling of the vehicles along the routes to the concert venues, IVECO will leverage its partnership with Shell. The energy company’s network of filling stations will supply low-carbon fuels to enable the vehicles to achieve a low-emission transport journey in an extension of the ongoing agreement with IVECO for the joint development of low-carbon and highly efficient energy solutions. Carbon credits will be purchased by Shell for the calculated well-to-wheel CO2 equivalent emissions that could not be avoided or reduced through the utilisation of renewable fuels.
LOW-IMPACT SHUTTLE BUSES
The crew shuttle service to concert venues throughout the European tour will be provided by IVECO BUS, the urban, intercity and tourist bus brand of Iveco Group. Two eDaily electric minibuses and a renewable diesel-compatible Evadys coach will be used in the different cities, ensuring that the staff move about sustainably and comfortably.
SPECIAL EDITION M72 LIVERY
IVECO has designed a special edition livery for the entire fleet, taking inspiration from the colours featured on Metallica’s 72 Seasons album, which centres on the formative first 18 years of life, or 72 seasons, that are full of growth and evolution. The trucks are painted black with a bright yellow finish, and the front grille proudly displays the iconic Metallica logo. An additional Metallica special series, limited to 72 high-end heavy-duty trucks with exclusive outfitting, will hit the market in the second half of the year.
TRUCK DRIVERS TOP OF MIND
At the core of all IVECO does are truck drivers, including in its partnership with Metallica, and initiatives are planned to celebrate their special role. On specific routes, a journalist or vlogger will be on board to document the journey from venue to venue, giving visibility to the fundamental work of truckers. A unique contest will encourage drivers of any vehicle brand to submit videos of themselves performing to Metallica music for a chance to win concert tickets and other prizes. Finally, the MY METALLICA TRUCK digital tool will offer fans a Metallica-themed background that can be personalised with their photograph for sharing on social media.
IVECO VILLAGE
At the nine concert venues guests will be invited to IVECO VILLAGE, an area dedicated to fans where a heavy-duty electric IVECO truck will be on display. Within the area there will also be an IVECO motorhome customised with the distinguishable M72 livery and a photo opportunity with the front grille of an IVECO S-Way heavy-duty truck decorated in Metallica 72 Seasons colours.
