AISIN UNVEILS MORE PRODUCTS FOR MORE EUROPEAN CARS, LAUNCHES AUTOMATIC TRANSMISSION REPAIR SERVICE
This year’s AUTOMECHANIKA ONLINE is an actionpacked event for AISIN AFTERMARKET EUROPE, with a stack of announcements and new developments for the Belgium-based leading player in aftermarket parts. “We’ve been incredibly busy here” says Tanguy Brohée, Expert Marketing Coordinator at AISIN, “consolidating the AISIN offer into a solid package of unbeatable parts and services for our distributors and channel partners. The launch at Automechanika will make 2021 an unforgettable year—for all the right reasons.”
First up is news of a whole host of new references available for even more European cars. “We’re seeing increasing demand for certain marques and models,” says Tanguy, “as familiar names reach the five years and older mark, the need for replacement parts starts creeping in, so we’re extending our portfolio to serve more of this need. The full list will be available soon.
All AISIN Brake Parts Now Available Under ADVICS Brand
AISIN is increasing the reach and findability of its brake parts and products, bringing them all under a single AISIN-owned brand, ADVICS. Advanced Intelligent Chassis Systems (ADVIC) products were already widely available in Europe, as well as Japan and North America. This announcement will solidify the brand’s presence while ending the need for a separate AISIN line of brake parts, effective August 2021. Products will be available through the usual sales channels and distribution network.
“Another AISIN-owned brand will now also be available through our European aftermarket sales channel,” says Tanguy, “with the streamlining of ART Pistons into our supply network, effective immediately.” With the addition of ART Pistons (from Art Metal Manufacturing) into the AISIN Aftermarket Europe portfolio, distributors can now offer the world’s top-class pistons to their customers. “This is a complete range that offers improved comfort and safety, high mileage and output power, developed from high strength materials from relentless R&D,” Tanguy explains, “and we will be showing more about this and our other announcements at Automechanika”.
Transmission Innovation: STELLANTIS Partnership For Remanufacturing
A new AISIN partnership with STELLANTIS offers a new lease of life on their damaged Automatic Transmission. Using the power and reliability of the AISIN service network, customers can have their garage send automatic transmissions for repair and expect the repaired piece back within (usually) a week. “We are talking with the garage networks to help them bring their customers’ cars back onto the roads as smoothly and quickly as possible.”
New Product Release: Electronic Ride Height Sensor
AISIN Aftermarket Europe announces at Automechanika the launch of a new Electronic Ride Height Sensor, for use in air suspension units and with automatic headlight levelling systems. The sensor, says Tanguy Brohée, Expert Marketing Coordinator, “makes a ride more comfortable with real-time adjustment to changes in load or occupancy, installed by each wheel arch to ensure ride height on all sides of the vehicle is measured and balanced.”
The sensor can also be used in its single form in vehicles with self-adjusting headlights says Tanguy, “when a load is put in or taken from the trunk, or the car is accelerating or braking, vehicle height can change, so the sensor can detect this and alert the ECU.” Product available now, through AISIN Aftermarket sales channels and distributors.