MEYLE LOOKS BACK ON A SUCCESSFUL MOTORTEC TRADE FAIR IN MADRID
MEYLE was represented at this year’s MOTORTEC trade fair in Madrid from 20 to 23 April. With over 60,000 visitors, the automotive aftermarket trade fair is one of the most important dates for the Iberian Peninsula, Latin America and North Africa as well as for the German spare parts manufacturer. MEYLE impressed the visitors of MOTORTEC 2022 not only with product highlights on display but also with its workshops and interactive exhibition pieces. This year’s trade fair has been a full success for MEYLE, especially due to the lively exchange with the trade public and countless workshop professionals, exceeding the company’s expectations by far.
MEYLE exhibited products and solutions from the fields of steering & suspension, automatic transmission oil change, filters and brakes, on a total of six product islands in Hall 5, centrally located. A special highlight was the presentation of the new practical MEYLE transmission oil filling device, which MEYLE recently released. Also, another highlight was that two of the product islands were designed to be interactive, drawing the attention towards the practical execution and giving interested visitors the opportunity to lend a hand themselves. The conception of MEYLE’s trade fair stand has been a perfect fit for this years’ audience, as Lars Peters, Account Manager Spain & Portugal and Coordinator ITGs, explains: “From my point of view, MOTORTEC has changed from a manufacturers’ trade fair to a distributors’ trade fair. The number of workshop visitors has increased enormously. As one of the few manufacturers exhibiting this year, we enjoyed being close to the workshops and to present our smart MEYLE-KIT solutions.”
Interactive workshops and insightful knowledge transfer at the stand
MEYLE draws a positive conclusion, looking back on an thriving trade fair that exceeded every expectation after four full days of new impulses, knowledge transfer and exciting workshops: Over forty transmission oil changes were demonstrated by MEYLE’s technical experts on a training version of a 7G-Tronic+ automatic transmission, engaging many visitors and encouraging an insightful exchange of knowledge. Ultimately, a large number of mechanics performed automatic transmission oil changes themselves.
Additionally, to the offered workshops on the topic transmission oil change, many trade visitors also used the possibility of replacing slotted bushings themselves on the specially designed training rack. Jörn Meyer, MEYLE Product Manager Steering & Suspension summarises: “The interactive trade fair experience and especially the opportunity to perform practical tasks attracted numerous visitors. They were very curious and eager to try it out for themselves. That’s why we are very pleased that we were able to meet in person this year and to answer any technical questions.”