Launch at the Fenatran, the largest commercial vehicle and transportation fair in Latin America: On Sunday, Mercedes-Benz do Brasil presented the new Actros manufactured in Brazil to the public. The heavy-duty truck uses global technologies and platforms such as the MirrorCam, which replaces the main and wide-angle mirrors and ensures a vast improvement in safety, vehicle handling and aerodynamics. Also, the team in Brazil listened very carefully to their customers and developed market-specific solutions that were then integrated into the Actros.
“Our new Actros from Brazil comes with global Mercedes-Benz DNA and was developed especially for customers in Latin America. When it is launched on the market next year, the Actros will raise the segment of heavy-duty trucks to a new level and set new standards of efficiency, safety and connectivity,” says Stefan Buchner, Head of Mercedes-Benz Trucks. “The timing is perfect: the truck market in Brazil is recovering and we anticipate a significant increase in our truck sales this year. We have always believed in Brazil and continued to invest there throughout the years. And we will continue to do so in the future as well.”
Investments in the Brazilian commercial vehicle business: 600 million euros to 2022
Mercedes-Benz do Brasil is investing around 600 million euros in the Brazilian commercial vehicle business to 2022. Emphasis is placed on modernising the product range, as the new Actros impressively demonstrates. The investment money is also going into digital services and into the two largest production sites in São Bernardo do Campo and Juiz de Fora.
Market leadership consolidated in the medium and heavy-duty segment
Positive development: Daimler Trucks can look back on good months of sales for its Mercedes-Benz truck brand in Brazil and was able to reach a market share of 30.2 percent (compared with 27.2 percent previously) in the medium and heavy duty segment. With 13,400 vehicles sold (up from 8,400), sales were increased significantly by 59 percent in the first six months compared with the previous year.
An additional impulse is expected from the new Actros from 2020 which in Brazil is expected to set the standard for long-distance haulage. The flagship from Mercedes-Benz Trucks convinces in particular with its inner values: many of the innovations were developed with the declared goal of tangibly advancing drivers, customers and society. With new features like the Multimedia Cockpit, more sophisticated safety systems, and the MirrorCam instead of outside mirrors, the new Mercedes-Benz Actros thus provides the appropriate response to issues such as safety, fuel efficiency and availability. It makes no difference which location of the international Mercedes-Benz Trucks production network the vehicle was made in. (General product information on the Actros is available at: Link)
