Stellantis Pro One today unveiled its new logo, marking an important milestone in its evolution and reaffirming its role as the trusted reference for professional customers worldwide.
More than a new design, the new Pro One logo symbolizes the next chapter of the brand’s journey and its global ambitions through the execution of the FaSTLAne 2030 strategy.
Designed as a modern expression of the Pro One identity, the new logo embodies the strengths that have driven the business’s success while looking ahead to the future of professional mobility. It demonstrates Pro One’s commitment to delivering vehicles built around customer needs and to supporting professionals through an increasingly comprehensive ecosystem of services, connected technologies and tailored solutions.
Over the past years, Stellantis Pro One has expanded beyond its traditional vehicle offering, building an integrated ecosystem that helps businesses improve productivity, efficiency and operational performance. Through connected services, software-enabled solutions and the continuous expansion of the CustomFit program, Pro One is strengthening its position as a trusted partner for professional customers worldwide.
The new visual identity has also been designed to create a consistent and recognizable architecture across the Stellantis Pro One ecosystem. Through a common graphic language and a distinctive typography, the new logo can be seamlessly extended to strategic initiatives such as Stellantis Pro One CustomFit, Stellantis Pro One NEXT and future customer-focused programs, reinforcing their connection to the broader Pro One vision. This unified design approach reflects the increasingly integrated nature of the Stellantis Pro One ecosystem, where vehicles, conversions, connected services, technologies and business solutions work together to support professional customers.
“A clear vision for the future requires an identity that reflects progress and direction.” said Eric Laforge, Global Senior Vice President of Stellantis Pro One. “Our new logo reflects how Stellantis Pro One has evolved and where we are heading next. Guided by our FaSTLAne 2030 strategy, we are building an increasingly integrated ecosystem of vehicles, services, connected solutions and network designed around the needs of professional customers. The new identity reflects both the strength of what we have achieved and our determination to go even further in the years ahead.”
The new Pro One logo will be introduced across Stellantis Pro One communications, digital platforms and customer-facing materials worldwide. It will also be prominently featured at IAA Transportation Hannover, September 14, 2026.
